The “What the Mindfulness” (WTM) Entrepreneur feels like her life is chaos and doesn’t see the value or prioritize mindfulness in her everyday life. She never has enough time and would rather do a lot of things herself. She feels lack of support in either her business, her home life, or both.

She feels really unproductive, has a lot of physical or psychological symptoms of stress, and needs to grow but she’s super burnt out. This particular segment has trouble with the idea of “time.” She wants more of it, but cannot exactly pinpoint what she would do with the extra time - it’s all just a dream that doesn’t seem to ever be reachable.

She wants better boundaries, growth in her business, more money, and more freedom. However, the chaos pile of it all seems too big and overwhelming, especially with the idea that she might need to incorporate more invisible work, like systems and operating procedures, to get where she needs to go.

It’s just easier to do everything herself, because she’s had to deal with too many unreliable people.

Need: Systems & Operating Procedures/ Curated Chaos Checks

Potential Value Proposition: Solve, Evolve, & Achieve: Streamline Your Business & Create More Time

The “Dating Mindfulness” (DM) Entrepreneur has tried some mindfulness practices, but hasn’t found any that have stuck or that she’s made a priority. She sees the benefit, she feels better, but there’s always something that stands in her way.

They are worried about their health issues coming back, their poor decision-making due to stress, and their negative self-talk. This segment wants to expand personally and professionally, but they just need someone in their corner to help with accountability and encouragement.

She knows what her stressors are, she knows what working for someone else is like, and she knows what her sense of accomplishment feels like when she’s helping her clients.

She wants a more consistent schedule, more money, more consistent moods, and the ability to continue to connect with others in their community.

Need: Community & Accountability

Potential Value Proposition: Where Consistency Meets Mindful Growth & Meaningful Success

The “Married to Mindfulness” Entrepreneur is rigid in her mindfulness practices. She’s got something going just about every part of her day. From when she wakes up to while she’s sleeping, mindfulness is part of her life.

She knows her worth, has firm boundaries, and is very tuned into how she feels and how things around her impact her mood. She has no problem chatting about her inner child's work.

This particular segment did not sell any physical products, but all the women in this segment had a service-based business in which they intentionally helped others. The other major difference between this segment and others, this segment was unwilling to let any sort of even good stress into their lives.

They were very strict with their mindfulness routines and often said there was nothing that kept them from skipping or missing out on their habits.

Note: This segment was not included as a potential customer in my business solution.

The “Big F*cking Deal” Entrepreneur is all about growth. She’s willing to be stressed out to get better, the key difference between the BFD and the WTM is that she recognizes the different levels of stress and continues to solve problems through delegating and strategizing. She is a big rely-er on experts and leans on them when she has a question.

She knows her business is a BFD, she can see the vision, she has goals, and she wants to scale.

She started her mindfulness practice because it was taught to her as a child or she had a significant event that made her hit rock bottom. She practices mindfulness in a way that ebbs and flows with her schedule and needs.

She’s inspired and she wants to inspire others, but she does feel the pressure of supporting herself and maintaining her health. She’s intentional and she sets boundaries.

The other key differentiator with the BFD segment is she knows exactly how she would spend uninterrupted time. It’s not just an idea, because she’s done it before. She uses her uninterrupted time to solve specific problems in her business and that has catapulted her to the next level.

Need: Funding or Personalized Support for Growth

Potential Value Proposition: Fast-Track Growth, Sustain Sanity, & Succeed with Support